What is the best way to kill your business?

Welcome to the final instalment of our expert writing series. 

If you’ve missed the first two blogs where we tell you how to make your customers devour your marketing - you can find those here turning clicks into clients and here the greatest test for your writing.

We’ve spent the last two weeks giving you our best tips and tricks in the industry for writing content for your business.

What we haven’t done is tell you what NOT to do.

What is the worst thing you can do to your content to bore your readers and make sure they never come back?

What will really kill your sales?

Two words.

Being boring.

It’s a cardinal sin.

Imagine you’re in a room of flashing neon lights, the music is thumping in your chest, there are glasses flying everywhere, but your marketing is the equivalent of a book in the corner somewhere.

Your customers simply won’t pay attention.

So what is the best thing you can do to stop sending your customers to Dreamland?

Stop. Waffling.

We’ll tell you how to recognise when you are waffling, and how to weed it out ruthlessly.

I want you to look at these two examples:

“In today's conference, we will be holding a debate on the bad things you can do as a small business owner in the context of poor writing.”

Or this one:

“I’m talking to you today to tell you about a brand new system we have developed to get your customers to pay more attention to what you post on social media.”

What do they have in common?

It’s full of waffle. It’s full of weak, passive and uninspiring language.

Your marketing should slice through the noise of social media. Trying to do that with boring marketing is like cutting a steak with a paper spoon.

We need a chainsaw.

Let’s fix these terrible sentences.

“In today's conference, we will be holding a debate on the bad things you can do as a small business owner in the context of poor writing.”

Yawn. Try this instead.

“We will address how poor writing damages small business owners.”

See how much more to the point that is?

Next one:

“I’m talking to you today to tell you about a brand new system we have developed to get your customers to pay more attention to what you post on social media.”

It hurts even writing that. Let’s fix it.

“Reaching because we increase follower engagement. Would that be of interest to you?”

To the point. Concise. Compendious.

It is really that simple.

Let’s stop using passive, timid language. Stop being so careful, and kill the waffle.

You need to write like you’re kicking the door down, be uncompromising in your marketing.

Take our advice and watch your sales and results rocket.

Talk soon,

Jamie

P.S. Want to know how I’d eradicate waffling and keep your prospects glued to the screen?

Get in touch by filling out the contact form on our website. If we’re a good fit then I will take a look at your company and your marketing, and tell you what could be done differently.

No cost, no obligation.

Sounds good? The link to the form is below:

https://www.jumpstartmarketingsolutions.com/